Ancient answers & modern solutions

What shape is your life in?

Your work, health, relationships, environment, beliefs, skills, money, and sense of meaning aren't separate.
Diagnostic

What's The Big I.D.E.A.?

Most people start with action.
Action is the last step, not the first.
01
I.
Identity
Who are you being?

Your roles, beliefs, standards, and the self you permit to act.

02
D.
Direction
Where are you headed?

The future you are moving toward—and whether it is actually yours.

03
E.
Environment
What room are you in?

The pressures, incentives, people, tools, and conditions shaping what feels possible.

04
A.
Action
What's the right move?

The next correct thing to do based on an accurate read of the whole structure.

our purpose

Help you find the real constraint before you spend [days / weeks / months / years] fixing the wrong problem.

Fields Of Inquiry
One life. Many disciplines.

Each discipline, on its own, is valuable. The connections between them, however, are exponentially more valuable.

01
Perception

Attention, belief, mentalism, language, deception, and the construction of reality.

02
Capability

Strength, self-defense, learning, resilience, tools, and personal independence.

03
Enterprise

Positioning, persuasion, sales, leadership, systems, and valuable creation.

04
Meaning

Philosophy, symbols, mathematics, mystery traditions, and the stories that orient a life.

PSYCHOLOGY / BUSINESS / TECHNOLOGY / STRENGTH / PARENTHOOD / MONEY / PERSUASION / PHILOSOPHY / SYSTEMS / SYMBOLS
Current Projects
Ancient answers & modern solutions

Beyond A Portfolio. It's a CONSTELLATION.

Project720 is the shared structure beneath a body of work that crosses disciplines, industries, media, & decades.

Some projects are active. Some are developing. Some are worlds still being mapped. Together, they show the required scale of imagination.
01 / Publications

Books & Dispatches

Publication
Active

Gnomon

Field notes on perception, persuasion, enterprise, technology, performance, and their hidden connections.

Book
In Development

We Sell Secrets (no refunds)

Lessons from 15,000+ live demonstrations at the Universal Studios magic shop.

Book
Published

Show.Business.

How to promote, sell, and perform your way from invisible expert to profitable authority.

Book
Published

[think] Like A Mind Reader

Practical psychology from a lifetime spent studying attention, belief, and behavior.

Book
Published

[sell] Like A Mind Reader

A proven sales system for enterprise level high-stakes B2B opportunities.

Book
Published

[learn] Like A Mind Reader

Methods for learning difficult material with greater speed, structure, and recall.

Book
Published

Perfect Recall

A working system for remembering what matters when it matters.

Course
Published

Start Reading Tarot

Cut through all the noise and bullshit that surrounds Tarot to discover its incredible ability to bring clarity to confusing situations.

Book
Published

Wing Chun: Life Physics

Martial principles translated into a practical philosophy for navigating structure, pressure, and change.

02 / Systems

Methods & Machinery

AI Systems
Active

Personal Context Management

Create a bespoke AI system that can think, write, and create like you. Establish a working context for judgment, creativity, and execution.

Persuasion Architecture
Active

7 Step Persuasion Formula

A repeatable structure for changing understanding and making consequential ideas more effective.

Diagnostic
Active

I.D.E.A.

Identity, Direction, Environment, Action: read the structure before choosing the move.

Expert-business system
Active

Center Stage System

Turn expertise into media, offers, sales, delivery, proof, and leverage.

Operating Logic
Active

Promote. Sell. Perform.

Create demand, choreograph decisions, and deliver work people recommend.

Business System
Development

4-Function Business System

Release Branding, Marketing, Sales, and Delivery from the real constraint.

Master Method
Active

Mind Reader Method

Understand the invisible layers shaping what feels true, possible, safe, and worth doing.

Communication Framework
Active

Signal System

Build communication designed to produce a specific understanding, decision, and action.

03 / Live Work

Stages & Institutions

Live Show
Active

The Mind Reading Show

An interactive laboratory for perception, persuasion, participation, and performance.

Community
Active

Center Stage

A working room for experts building businesses people can see, buy from, and recommend.

Cultural Institution
Active

Invisible Cult

A modern gymnasium for capability, independence, fraternity, and living well.

Company
Active

ZAVANT enterprises

Applied psychology, persuasive communication, and systems built for consequential business problems.

Advisory
Active

Backstage Access

Private strategic support for experts, founders, and companies doing difficult work in public.

Capability Lab
Development

The Gymnasium

Study, practice, challenge, and fieldwork for the whole human being.

Read the Gnomon

Secret Link